Get to know what drives the founder of LemonTree Fundraising

Get to know what drives the founder of LemonTree Fundraising

Traditionally, the first act establishes character, relationships and setting; it’s where the first plot point happens. This series collects the ‘first act’ jobs, careers or businesses of entrepreneurs… Meet Joel Nicholson.

Joel Nicholson isn’t afraid to challenge a decision. His first foray into work was as a teenager in a fish shop, where he says he learned “the classics”; customer service and people skills. “But after about three weeks I got sacked,” he says. “I went back to the boss and said, ‘That can’t be right’. He took me back in.”

But that false start wasn’t the career he would first seriously embark on: “My first career was in professional golf,” Nicholson says. “It’s such a mental game. I was really challenged by the idea of conquering your mind. That was the appeal, but I definitely had a view towards making it right to the top in the world.”

After playing for a few years he followed his ambition to Europe for a season, but a survey of the other older players had him questioning the realities of a career on the green. “I discovered there are too many freaks in this world and there’s probably an easier way to make a living… I looked around and there [were] a lot of 29-year-olds still doing the golf circuit. They were winning about $10,000 or $15,000 a year. That’s below the poverty line, basically. So even though they were freakishly good talent, the vast majority were broke.” It was a sobering realisation.

Change may force you into new situations but those situations often don’t make sense until after the fact. “After golf, I wasn’t thinking, ‘Oh, I’m going to start my own business. I’m going to take over the world.’ I just literally came back, found a job and just started working in that,” says Nicholson. “After a number of years, the owners were on the verge of retirement, so I said, ‘How about I buy a part of the business?’”

One for our SA friends!

One for our SA friends!

Make sure you check our Joel’s session at the upcoming SA FIA Showcase (25-26 October) on how to optimise targeting the right donors across acquisition, renewals and reactivation programs. You’ll be able to understand and apply practical approaches on how many of Australia’s major For-Purpose organsiations are growing sustainable fundraising programs using the CCC framework of Care, Collaborate and Connect!

CLICK HERE TO REGISTER!

By correcting 1 donor record a new family home can be built overseas!

By correcting 1 donor record a new family home can be built overseas!

Who would ever have guessed that through correcting 1 donor record a new family home will be built overseas?!

We had an awesome success story from one of our valued LemonTree members this week…

Habitat for Humanity received a $3,000 donation from a donor that prior to reaching LemonTree had an outdated mailing address.

What a fantastic outcome for such a purposeful charity that builds and improves places where families can call home in Asia Pacific!