Leveraging 30 years of experience from our parent company Marketsoft Services, LemonTree Fundraising was created to help fundraising managers across Australia connect with their donors in a more meaningful and valuable way.

LemonTree Fundraising was launched in 2014 to challenge existing unsustainable DM fundraising approaches and to bring commercial best practice multi-channel data services to the For Purpose industry. Critical to this best practice we wanted to ensure fundraisers most valued asset – the donor relationships – protecting and sustainably growing over the long term.


The power of LemonTree Fundraising is in the collaborative information, which gives you donor insights that you wouldn’t see from your own data alone. We collect and analyse the collaborative information from across all LemonTree Fundraising’s members to help each member increase their understanding of donor behavior; and use this knowledge to connect with their donors.

The difference with LemonTree Fundraising is our donor care and protection policies; the donor experience and their privacy is at the core of sustainable giving.

At LemonTree Fundraising we have successfully helped so many NFP’s to connect, collaborate and – most importantly – care for their donors, enabling them to sustainably and consistently grow long and lasting relationships with both existing and new donors.

We’re proud to have successfully helped so many NFP’s to connect, collaborate and – most importantly – care for their donors.

In 2015 we then launched the Donor Centricity Collective (DCC), a community of like-minded passionate fundraisers that come together each quarter over a wine and BBQ to share experiences and multiply better practice through collaboration. The community and participation has grown to over 500 fundraisers across Australia in this time.

At LemonTree Fundraising our mission is to connect and collaborate the best fundraising minds around the world to co-create a future where more donors and fundraisers are further inspired to help those in need.


We are proud to collaborate + partner with some amazing organisations: