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EDUCATION, TRENDING TOPICS, FINDINGS
Renew your donors now!
The cost of acquiring donors is 5 times the cost of retaining existing donors. Retain just 5% of your donors and donations increase by 25%. I’ll repeat that: the cost of acquiring donors is 5 times the cost of retaining existing donors. Retain 5% of donors and you’ll...
Protecting your donors and your sustainability, our conversation with FIA
Many of us work in this sector to make a positive impact on society. But has the nature of fundraising in today’s digital world led to a proliferation of communication and around privacy concerns that sometimes challenge our core beliefs? Have the negative experiences...
How to fundraise in our diversified donor world
With tax appeals out and the fundraising focus now firmly on the Financial Year or second-half planning, the most common conversations I’ve had with peers over the past two months have been centered around: ● traditional fundraising getting harder ● active donor bases...
What stage is your organisation at in the donor centric journey?
Our recent survey to the Donor Centricity Collective (DCC) community showed a common challenge amongst Fundraising Managers is 'knowing your data'. In our quest to help solve this common problem, we've taken our learnings from the commercial world and created an 8...
How to Endear your Donors: Insights from the Commercial World for the LemonTree community
Speaking at our last Donor Centricity Collective (DCC) event, Mark Jenkins, CEO of Resurg Group asked the audience a series of thought-provoking questions designed to help them endear more donors to their cause. LemonTree asked Mark to share those questions with you...
Greenpeace leverages the power of LemonTree Fundraising’s collaborative insights
For the last 10 years, Greenpeace has had a strong focus on regular giving (RG) programs to help build a stable - and sustainable - funding channel for its environmental advocacy programs. While these programs are successful at acquiring new donors, Greenpeace found...
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