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‘Donor-centric’: defined and dissected
Donor-Centric. It’s a term used so frequently in our world, we run the risk of glossing over it without pause for thought about: What it really means to be donor-centric; Why not-for-profit organisations should make donor-centricity a strategic priority; Barriers to...
‘Win Me Back’ – Synergy Fundraising
Guest blog by Adam Drinan, Director - Synergy Fundraising The best way to win back donors is easy. Don’t lose them in the first place. While it seems obvious, I’m a believer in tackling re-activation proactively but also focussing on the issues that increase donor...
Renew your donors now!
The cost of acquiring donors is 5 times the cost of retaining existing donors. Retain just 5% of your donors and donations increase by 25%. I’ll repeat that: the cost of acquiring donors is 5 times the cost of retaining existing donors. Retain 5% of donors and you’ll...
Protecting your donors and your sustainability, our conversation with FIA
Many of us work in this sector to make a positive impact on society. But has the nature of fundraising in today’s digital world led to a proliferation of communication and around privacy concerns that sometimes challenge our core beliefs? Have the negative experiences...
How to fundraise in our diversified donor world
With tax appeals out and the fundraising focus now firmly on the Financial Year or second-half planning, the most common conversations I’ve had with peers over the past two months have been centered around: ● traditional fundraising getting harder ● active donor bases...
What stage is your organisation at in the donor centric journey?
Our recent survey to the Donor Centricity Collective (DCC) community showed a common challenge amongst Fundraising Managers is 'knowing your data'. In our quest to help solve this common problem, we've taken our learnings from the commercial world and created an 8...
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