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EDUCATION, TRENDING TOPICS, FINDINGS
Barriers to Donor-Centricity: the Challenges you Face
After defining donor-centricity and explaining why we believe it should be a strategic priority for NFPs, it’s worth us exploring some of the challenges you may face on your journey towards donor-centricity. Commercial entities recognise that sustained competitive...
LemonTree – Top 3 Fundraising Challenges during COVID-19 – April 2020
Why donor-centricity should be a strategic priority for NFPs
Donor-centricity is the ongoing dedication to increasing the depth and breadth of your donor understanding.
‘Donor-centric’: defined and dissected
Donor-Centric. It’s a term used so frequently in our world, we run the risk of glossing over it without pause for thought about: What it really means to be donor-centric; Why not-for-profit organisations should make donor-centricity a strategic priority; Barriers to...
‘Win Me Back’ – Synergy Fundraising
Guest blog by Adam Drinan, Director - Synergy Fundraising The best way to win back donors is easy. Don’t lose them in the first place. While it seems obvious, I’m a believer in tackling re-activation proactively but also focussing on the issues that increase donor...
Renew your donors now!
The cost of acquiring donors is 5 times the cost of retaining existing donors. Retain just 5% of your donors and donations increase by 25%. I’ll repeat that: the cost of acquiring donors is 5 times the cost of retaining existing donors. Retain 5% of donors and you’ll...