blog
EDUCATION - TRENDING TOPICS - FINDINGS
The different stages of the donor relationship
Like any relationship in your life, professional or personal, there are different phases to a donor’s relationship with your organisation. There’s the flirtation phase, the honeymoon period, the ‘comfort zone’, the seven-year itch, the renewed passion, and so on. As...
Singapore Epsilon Webinar – Accelerating Fundraisers with Email ft. LemonTree & Greenpeace Aust.
Learn how digital fundraising is advancing in Australia with LemonTree and one of our partner charities Greenpeace Australia. As cost and time is forever a concern for most NFP's, this FREE webinar, showcased that starting with email marketing is such an easy and...
The 8 Steps (& 4 Principles) to Becoming More Donor-Centric
Having explored some of the barriers to donor-centricity, it’s time to focus on the 8 steps you can take to help your organisation become more donor-centric. At LemonTree, we define donor-centricity as: “The continual dedication to increasing the depth and breadth of...
Barriers to Donor-Centricity: the Challenges you Face
After defining donor-centricity and explaining why we believe it should be a strategic priority for NFPs, it’s worth us exploring some of the challenges you may face on your journey towards donor-centricity. Commercial entities recognise that sustained competitive...
LemonTree – Top 3 Fundraising Challenges during COVID-19 – April 2020
Why donor-centricity should be a strategic priority for NFPs
Donor-centricity is the ongoing dedication to increasing the depth and breadth of your donor understanding.