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EDUCATION, TRENDING TOPICS, FINDINGS
Greenpeace leverages the power of LemonTree Fundraising’s collaborative insights
For the last 10 years, Greenpeace has had a strong focus on regular giving (RG) programs to help build a stable - and sustainable - funding channel for its environmental advocacy programs. While these programs are successful at acquiring new donors, Greenpeace found...
LemonTree Q&A with Dr. Adrian Sergeant
Adrian Sargeant is Chief Executive of The Philanthropy Centre. He is passionate about achieving massive growth in philanthropy. All his work is focused on achieving that by developing the value that donors get from their giving. He specialises in the new science of...
We are now living in a Trust Economy
By Joel Nicholson – LemonTree Founder We are now living in a Trust Economy. Thanks to today’s technology, digital and social media, we can quickly and easily connect with - and do business with - more and more people from all over the world. Forget Bitcoin. Trust has...
Get to know what drives the founder of LemonTree Fundraising
Traditionally, the first act establishes character, relationships and setting; it’s where the first plot point happens. This series collects the ‘first act’ jobs, careers or businesses of entrepreneurs… Meet Joel Nicholson. Joel Nicholson isn’t afraid to challenge a...
One for our SA friends!
Make sure you check our Joel's session at the upcoming SA FIA Showcase (25-26 October) on how to optimise targeting the right donors across acquisition, renewals and reactivation programs. You’ll be able to understand and apply practical approaches on how many of...
By correcting 1 donor record a new family home can be built overseas!
Who would ever have guessed that through correcting 1 donor record a new family home will be built overseas?! We had an awesome success story from one of our valued LemonTree members this week... Habitat for Humanity received a $3,000 donation from a donor that prior...