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PwC Australia’s 1st Annual Not-for-Profit CEO Survey
One of the big questions for leaders and managers in the NFP sector is how do we adapt our people, products and processes to harness the digital economy that’s been fast-tracked by the global...
The different stages of the donor relationship
Like any relationship in your life, professional or personal, there are different phases to a donor’s relationship with your organisation. There’s the flirtation phase, the honeymoon period, the...
Singapore Epsilon Webinar – Accelerating Fundraisers with Email ft. LemonTree & Greenpeace Aust.
Learn how digital fundraising is advancing in Australia with LemonTree and one of our partner charities Greenpeace Australia. As cost and time is forever a concern for most NFP's, this FREE webinar,...
Barriers to Donor-Centricity: the Challenges you Face
After defining donor-centricity and explaining why we believe it should be a strategic priority for NFPs, it’s worth us exploring some of the challenges you may face on your journey towards...
LemonTree – Top 3 Fundraising Challenges during COVID-19 – April 2020
Why donor-centricity should be a strategic priority for NFPs
Donor-centricity is the ongoing dedication to increasing the depth and breadth of your donor understanding.
‘Donor-centric’: defined and dissected
Donor-Centric. It’s a term used so frequently in our world, we run the risk of glossing over it without pause for thought about: What it really means to be donor-centric; Why not-for-profit...
‘Win Me Back’ – Synergy Fundraising
Guest blog by Adam Drinan, Director - Synergy Fundraising The best way to win back donors is easy. Don’t lose them in the first place. While it seems obvious, I’m a believer in tackling...
Renew your donors now!
The cost of acquiring donors is 5 times the cost of retaining existing donors. Retain just 5% of your donors and donations increase by 25%. I’ll repeat that: the cost of acquiring donors is 5 times...