The gift of saying “Thank you” to your volunteers

The gift of saying “Thank you” to your volunteers

For many of our LemonTree members, volunteers play a massive role in their fundraising efforts; including The Salvation Army, Vinnies, Surf Life Saving Foundation, Food Bank, Cancer Council, Guide Dogs and many more.

Saying “Thank You” is often cited as the most powerful communication you can deliver to your donor and we truly believe this logic also applies to your volunteers – after all they’re your walking – talking – breathing mascot! Your volunteers give their time freely for a number of reasons; for some its an opportunity to give something back to the community, for others there is an emotional connection to your cause or their just so incredibly passionate about the impact your cause has on the world and for many its just because volunteering makes them happy. 

I recently read an interesting article title ‘The Power of Thank You – Gratitude can change the world for the better’, by MJ Blehart, a practitioner of mindfulness, positivity, philosophy, & conscious reality creation. According to MJ ‘hearing “thank you” conveys a sense of accomplishment, positive reinforcement, of appreciation. Saying it expresses your gratitude for people and things… Don’t you love how it feels when you are thanked for a gift, for a compliment, for a job well done, for helping, and/or for thinking of someone? I have not met anyone who did not receive sincere thanks and NOT felt better and more positive because of it.’

Here is what Volunteering Australia has to say about National Volunteer Week…

National Volunteer Week (NVW) is Australia’s largest annual celebration of volunteers. From Monday 17th to Sunday 23rd May 2021, NVW will celebrate the significant contribution of Australia’s almost six million volunteers. Each year these volunteers dedicate over 600 million hours to help others.

The theme for NVW 2021 is Recognise. Reconnect. Reimagine. which acknowledges that it is time to: 

  • RECOGNISEcelebrate and thank volunteers for the vital role they play in our lives.
    Never has this been more evident than after a year where Australia has dealt with drought, devastating bushfires, floods and then a global pandemic. Amidst the pandemic, while many of us stayed home, volunteers continued to deliver essential servicesorganisfood packages and offer care, comfort and more to support the well-being of Australians. Volunteers make our communities stronger, especially during times of need, crisis or isolation.
  • RECONNECT to what is important by giving our time to help others and ourselves.
    In a year
     when many of us have experienced increased loneliness or isolation, mental health or financial stress, volunteering can help. Evidence shows that volunteering connects us to others in our local communities, to better mental well-being or to potential pathways to employment. When we help others in our community or give our time to a cause we value, we also give back to ourselves. Explore volunteer opportunities by visiting www.GoVolunteer.com.au.
  • REIMAGINE how we better support volunteers and communities they help.
    Since 2014, Australia has seen a 20 per cent decline in the number of hours volunteers give. During COVID-19, two-thirds of volunteers stopped working and a recent study highlights that social purpose organisations continue to lose one in four volunteers due to illness or caring responsibilities. In the current changing environment, where Australians are time-poor and experiencing higher degrees of uncertainty and stresswe need to reimagine how we do things. We need to collaborate more and adapt our volunteering practices and programs so we can better support and engage volunteers to continue the necessary work that they do.

Volunteering Australia has created a wonderful resources page to help you show your appreciation for your volunteers using certificates, posters, social media tiles, and more. We encourage you to nurture these special charity-volunteer relationships, just as you nurture your donor relationships. Why not take the time to show gratitude by saying “thank you” to the people who freely give their time and energy to support your cause?

Article sources:

https://www.volunteeringaustralia.org/get-involved/nvw/

https://mjblehart.medium.com/

https://www.linkedin.com/in/helen-dyer-30589a46/

Primed wins FIA award for ‘Most Innovative Campaign’

Primed wins FIA award for ‘Most Innovative Campaign’

The LemonTree team is beyond excited to announce, that our end-to-end engagement solution, Primed, is the winner of the ‘Most Innovative Campaign’ award, at the recent Fundraising Institute Australia (FIA) Awards for Excellence in Fundraising. 

Together with our Primed partners, ConversrMore Impact, and Cornucopia Fundraising, we have collaborated our unique services and created a multi-stage engagement solution, designed to assist fundraisers in finding the huge untapped potential sitting on their databases.

 

How Primed helped Bush Heritage Australia connect meaningfully with their donors 

We worked closely with Bush Heritage Australia, an independent not-for-profit that buys and manages land, and also partners with Aboriginal people, to conserve our magnificent landscapes and irreplaceable native species forever, to identify where they could potentially grow their existing regular giving base.

Bush Heritage Australia wanted to actively engage with people in a way that went deeper than just getting their details, then making a phone call and expecting people to commit to their cause.

Step 1: The LemonTree team, started by auditing and consolidating a wide range of dormant donors and leads that most charities have typically given up on. Then through best practice hygiene techniques and leveraging LemonTree’s large collaborative insights universe, we were able to identify the most contactable donors. Finally, with machine learning, our unique collaborative propensity models identified the most likely donors to be regular givers to Bush Heritage Australia.

Step 2: This is where More Impact and Conversr stepped in, to design the customised multi-channel engagement journey, informed by behavioural economics.

Step 3: From here, 24,000 people were put through a three-step engagement journey using Conversr’s SMS and email platforms. The idea was to educate people around Bush Heritage Australia’s purpose, give them a gift (which was a downloadable calendar full of beautiful images of wildlife and bush landscapes) and finally, ask them for their opinion on what Bush Heritage Australia does and why, through a short survey.

It’s been really beneficial for our organisation so far in terms of the number of regular givers that we’ve generated and the outcomes, but also the fact that we’ve engaged so many people in such a positive way and that helps to make sure they keep on giving.

Matt Small

Regular Giving Manager, Bush Heritage Australia

At LemonTree, we believe the most powerful relationships are founded on human connection. One person, engaging with another, over time. Something so simple, but it can translate into loyalty that lasts a lifetime.