the lemon box

grow donor revenue

PREDICTIVE BEHAVIOUR

By understanding your donors multiple behaviours across many causes you can be many times more predictive on their next behaviour.

Choose from our Lemon Box subscription range, to suit your sustainable giving strategies:

Single Giving

Propensity

Regular Giving

Propensity

Mid-value

Propensity

Gift-in-Wills

Propensity

Life-Time
Donor Value

With 80+ major charity member organisations and over 14 million unique donors, our purpose is to protect your biggest asset, your donors, and grow sustainable life time donor value.

how it works

The Lemon Box uses Donor Propensity Scoring models, designed specifically to help NFP’s attract, retain and grow the right donors for long term sustainable impact.

Using machine learning and collaborative donor insights, we’ll assign a propensity score to your donors at each stage of their relationship with your cause, providing you with a deeper understanding of how your donors are likely to behave.

As a result, donors will be far more receptive to your communication, deepening your connection with them and increasing the likelihood of long term campaign success.

Forecast your ROI on Propensity Scored Donor Segments

Test Unique Collaborative Insights Segments

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Inform your Messaging from Descriptive Donor Segments

Match Segments to Donor Experiences and Journeys

our latest work

“The Lemon Box collaborative propensity scores was a perfect fit to our Mid-Value and Gift in Wills needs. The scores aligned with our current segments for stewardship to give us additional understanding, whilst highlighting an expanded pool of look-a-like prospect donors.”

Andrew Barrington, Direct Marketing Manager – Gifts in Wills & Mid Value

For the last 10 years, Greenpeace has had a strong focus on regular giving (RG) programs to help build a stable – and sustainable – funding channel for its environmental advocacy programs.

While these programs are successful at acquiring new donors, Greenpeace found that retaining these donors was causing a large financial drain, with over 25% active RG donors leaking out of their bucket every year…

Click here to continue reading the full case study

your lemontree membership

All LemonTree products come with our exclusive LemonTree membership; this is the foundation of our sustainable fundraising model. The power of LemonTree is in the collaborative information, which gives you donor insights that you wouldn’t see from your own data alone.

MEMBERSHIP INCLUDES:

QUARTERLY DASHBOARDS AND BENCHMARKED INSIGHTS ACROSS THE MEMBERSHIP COMMUNITY

ACQUISITION DONORCARE MANAGEMENT AND SUPPORT

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IDENTIFIED UNIQUE DONOR RETENTION AND PROTECTION OPPORTUNITIES

We de-identify and analyse the collaborative information from across all LemonTree’s members to help you increase your understanding of your donor behaviour and use this knowledge to grow sustainable giving.

what can we help
you with?

HAPPY MEMBERS

PROGRAMS DELIVERED

LEMONTREE UNIVERSE

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