primed
convert your donorsAWARD WINNING SOLUTION
“2021 MOST INNOVATIVE CAMPAIGN – NATIONAL WINNER!”
combined power
An end-to-end engagement solution to help you access
untapped potential and convert more of your donors.
EVERY CUSTOMER
IS UNIQUE
The most powerful relationships are founded on human connection. One person, engaging with another, over time. Something so simple, but it can translate into loyalty that lasts a life-time.
Engagement without insight is negligent. Every customer is unique and motivated by different forces. Getting the right message to the right customer is all important to increasing their life-time-value.
how it works
Primed uses propensity and lead scoring to assist you in finding the huge untapped potential sitting on your database.
Primed is an end-to-end engagement solution that can be constantly optimised and is based on understanding your supporters and their emotional connection with your cause.
A Focus on your Highest Value Prospects
(Unbeknownst to your Charity currently)
Data Hygiene delivers focused communication with these Prospects
(Having Contact Data has Never Before been so Important)
Focused Conversion investment Delivers Engagement with your Cause
(So you make the most out of your budgets!)
Conversions Delivered at a Dollar for Dollar to Cold Conversion Rates
(But with higher quality leads far more likely to be retained)
Insights on Motivations and Commitment to your Organising and an Engagement Score
(Maximise your Engagment ROI)
THE NUMBERS
Real results from a recent Primed project:
- 93% of the highest propensity leads had email, mobile or both
- 63% engaged through content consumption and dialogue marketing
- 26% positively engaged through AI-SMS
- 13% captured motivation and commitment
- 55% high contact rate
our latest work
”Primed sits at a really interesting crossroad between the supporter journey and the technology available. If you mix those two things – as Primed does – you can really improve the experience for the donor and really engage people who you thought were in the ‘too-hard’ bucket. It’s an opportunity to do things a little bit differently, more efficiently, and smarter.”
Matt Small, Regular Giving Manager
“Working on the Primed Journey with the team has been an absolute pleasure and honour. It is was the perfect solution for us to ensure we maximised all potential from our existing database.
With limited resources, time and skills internally, the Primed journey allowed us to deep mine all our data to ensure we were selecting the right audiences to engage with. The engagement journey through SMS and email not only allowed us to reconnect with a lapsed audience, to ensure our messages were being seen, have the opportunity to develop creative, engaging & inspiring content, but also allowed us to focus on minimum CPA and maximum ROI by only engaging with the people who really were connected and motivated by our cause.
The operation was seamless and the key learnings achieved through working with the dedicated primed team will continue to help the success and business development of Sea Shepherd organisational growth for years to come. Thank you.”
Cassandra Bailey, Fundraising Support Officer
your lemontree membership
All LemonTree products come with our exclusive LemonTree membership; this is the foundation of our sustainable fundraising model. The power of LemonTree is in the collaborative information, which gives you donor insights that you wouldn’t see from your own data alone.
MEMBERSHIP INCLUDES:
QUARTERLY DASHBOARDS AND BENCHMARKED INSIGHTS ACROSS THE MEMBERSHIP COMMUNITY
ACQUISITION DONORCARE MANAGEMENT AND SUPPORT
IDENTIFIED UNIQUE DONOR RETENTION AND PROTECTION OPPORTUNITIES
We de-identify and analyse the collaborative information from across all LemonTree’s members to help you increase your understanding of your donor behaviour and use this knowledge to grow sustainable giving.