Good News for Charity Mail

Good News for Charity Mail

FIA has worked collaboratively with Australia Post over many years, advocating for the needs of the charitable fundraising sector and have been successful in helping to achieve temporary rebates for qualified Charity Mail campaigns to support fundraising organisations. The rebates were provided to assist charities with their fundraising, lowering costs and encouraging them to undertake additional mailing activity to help supplement income from fundraising activities which have been impacted by COVID-19. 

Recognising the financial challenges charities are still facing, Australia Post will provide a postage rebate of 10% on any incremental Charity Mail activity undertaken from 1 April to 30 June 2022 compared to the same period in 2021. The 10% rebate applies to the incremental Charity Mail volume achieved from 1 April to 30 June 2022 compared to the same period in 2021, adjusted for:

any Charity Mail volume shortfall that occurs in the following quarter ie, 1 July to 30 September 2022 compared to 2021 and any applicable credit claims in those periods.

The rebate is only available where Charity Mail volumes have been lodged on the charity’s own charge account both last year and this year.

Charities wanting to be considered for this initiative need to apply by 31 May 2022 by sending an application to  

On behalf of the entire sector, FIA appreciates the ongoing support of Australia Post.

Original source –

Good news indeed and well done to FIA for their continued discussions with Australia Post.

It may be a small saving, however every 10% counts. Most fundraisers would experience when preparing forecasts and ROI calculations for direct mail, particularly for acquisition, the numbers and business case can be challenging, so these incremental cost savings are all important.

We are seeing that diversification of fundraising channels and activities is a common strategy across many charities, so again when comparing ROI across the channels and activities, every 10% counts to keep as many of these open as a viable opportunity.

If only I knew this when I started my fundraising journey

If only I knew this when I started my fundraising journey

Stepping into the fundraising sector can be daunting. If you’re like the majority, you’ll be asking questions like – what are the right skills to have? How do I progress my career?

Finding answers to these questions isn’t easy, so we’ve put together an expert panel of diverse fundraisers to help us get clear on the things we need to know to kick-start a successful fundraising career.

Our experts will be recalling what they wish they knew when they started their fundraising journeys so we can benefit from their learnings. They’ll share their best pieces of advice that we can put into practice immediately.

Whether you have just joined the sector or you’re a seasoned fundraiser, come and join us for this Q&A Panel Session where our four speakers will share their advice and discuss all the things they wish they knew when they started their fundraising journey.

Register quickly to secure your spot, places are extremely limited.


Date: Wednesday 16 March 2022

Time: 8.00am – 10.00am AEDT

Venue: LemonTree Fundraising

Level 4, 48 Chandos Street, St Leonards NSW 2065 


Member $40.00
Non Member $50.00

Registrations will remain open until Monday 14 March, 5.00pm AEDT

Primed wins FIA award for ‘Most Innovative Campaign’

Primed wins FIA award for ‘Most Innovative Campaign’

The LemonTree team is beyond excited to announce, that our end-to-end engagement solution, Primed, is the winner of the ‘Most Innovative Campaign’ award, at the recent Fundraising Institute Australia (FIA) Awards for Excellence in Fundraising. 

Together with our Primed partners, ConversrMore Impact, and Cornucopia Fundraising, we have collaborated our unique services and created a multi-stage engagement solution, designed to assist fundraisers in finding the huge untapped potential sitting on their databases.


How Primed helped Bush Heritage Australia connect meaningfully with their donors 

We worked closely with Bush Heritage Australia, an independent not-for-profit that buys and manages land, and also partners with Aboriginal people, to conserve our magnificent landscapes and irreplaceable native species forever, to identify where they could potentially grow their existing regular giving base.

Bush Heritage Australia wanted to actively engage with people in a way that went deeper than just getting their details, then making a phone call and expecting people to commit to their cause.

Step 1: The LemonTree team, started by auditing and consolidating a wide range of dormant donors and leads that most charities have typically given up on. Then through best practice hygiene techniques and leveraging LemonTree’s large collaborative insights universe, we were able to identify the most contactable donors. Finally, with machine learning, our unique collaborative propensity models identified the most likely donors to be regular givers to Bush Heritage Australia.

Step 2: This is where More Impact and Conversr stepped in, to design the customised multi-channel engagement journey, informed by behavioural economics.

Step 3: From here, 24,000 people were put through a three-step engagement journey using Conversr’s SMS and email platforms. The idea was to educate people around Bush Heritage Australia’s purpose, give them a gift (which was a downloadable calendar full of beautiful images of wildlife and bush landscapes) and finally, ask them for their opinion on what Bush Heritage Australia does and why, through a short survey.

It’s been really beneficial for our organisation so far in terms of the number of regular givers that we’ve generated and the outcomes, but also the fact that we’ve engaged so many people in such a positive way and that helps to make sure they keep on giving.

Matt Small

Regular Giving Manager, Bush Heritage Australia

At LemonTree, we believe the most powerful relationships are founded on human connection. One person, engaging with another, over time. Something so simple, but it can translate into loyalty that lasts a lifetime.

Primed nominated for FIA Awards for Excellence in Fundraising!

Primed nominated for FIA Awards for Excellence in Fundraising!

The LemonTree team is beyond excited to announce, that our end-to-end engagement solution, Primed, has been nominated for ‘most innovative campaign’ in the FIA Awards for Excellence in Fundraising!

We have worked closely this year with our Primed partners Conversr, More Impact, Cornucopia Fundraising, and Australian charity, Bush Heritage to improve the donor experience and unlock the opportunity to do things a little bit differently, more efficiently, and smarter.

We are truly humbled by the nomination and wish to congratulate our LemonTree members for their category nominations:

– MACA Cancer 200 – Ride for Research
– Royal Flying Doctor Service Victoria – Support Crew
– The Smith Family Digital Birthday Packs
– For their partnership: The Smith Family & Officeworks – Back to School Appeal Partnership
– YOTS Loyal Donor Program
– The May 50K
– With age comes…Innovation! The MS Readathon steps up to 2020
– Dance for Sick Kids
– The Red Zone Crisis Tax Appeal
– 7 Bridges Walk

”Primed sits at a really interesting crossroad between the supporter journey and the technology available. If you mix those two things – as Primed does – you can really improve the experience for the donor and really engage people who you thought were in the ‘too-hard’ bucket. It’s an opportunity to do things a little bit differently, more efficiently and smarter.”

Matt Small, Regular Giving Manager

Protecting your donors and your sustainability, our conversation with FIA

Protecting your donors and your sustainability, our conversation with FIA

Many of us work in this sector to make a positive impact on society. But has the nature of fundraising in today’s digital world led to a proliferation of communication and around privacy concerns that sometimes challenge our core beliefs?

Have the negative experiences of our overseas counterparts; the rise of “leaking donor bucket” syndrome; – and the declining ability to acquire donors via traditional channels got you wondering where things have gone awry; what can we learn; and what can we do differently?

On our mission to create more sustainable giving practices in Australia, these questions and concerns are certainly at the forefront of our minds here at LemonTree Fundraising.

That’s why we recently sat down with the FIA’s Head of Code and Regulatory Affairs, Scott McClellan, to discuss best practice donor protection and others trends across the industry. Some really interesting market research was discussed and some powerful areas of focus resulted from our conversation. 

Handling Donor Preferences

Earlier this year FIA’s Code Authority commissioned mystery shopping of 30 FIA organisational members to assess their compliance with the Code. Donations were made in April via telephone and website.

To date no breaches of the Code have been recorded. Nevertheless, the monitoring found that most charities that received the unsolicited donation by telephone did not take the opportunity to ask the donor about their preferred method for receiving future communication.

By contrast, a clear majority of charities contacted via their website did enable the donor to choose their preferred method of future contact.

Similarly, receipts sent to donors generally had no option for the donor to alter their communication preferences. While there is no requirement to provide a communications preference choice to current donors, it is considered best practice to regularly offer it in the context of donor care.

Scott also mentioned “a current focus of Code monitoring is the treatment of donors who may be in vulnerable circumstances. This is a tricky area, demanding compassion and good judgement from fundraisers. The Code itself requires fundraisers, when they identify such a person, not to accept a donation.”

FIA has published a practice note to help members identify donors who may lack capacity to make a decision to donate due to their vulnerability.

Communication Compliance

Other topics discussed with Scott, included the changes we are seeing in the awareness of and preparation for the governments Digital Platforms Enquiry, Consumer Data Rights and Europe’s General Data Protection Regulation (GDPR).

As these privacy-driven controls begin to tighten, both the FIA and LemonTree Fundraising have observed mixed views across fundraising on high vs. low frequency of communications and which is in the best interests of the donor.

Interestingly, in what appears to contrast the increasing privacy-driven compliance measures, Australian Communications and Media Authority (ACMA) has declared overall communication complaint levels from Australian consumers are in decline. However this could be due to the mass reduction in telemarketing of the financial sector, as opposed to changes in fundraising telemarketing practices.

What did we conclude?

Protecting vulnerable people is getting better and easier with the ability to apply ‘vulnerable propensity’ scoring across your donor base and equip your donor support team with a flag on your CRM for the next time they communicate with a potentially vulnerable donor.

When it comes to the frequency with which you communicate with your donors, one size does not fit all. It’s no longer enough to be compliant with government and industry regulations; you need to be compliant with your donors. Begin capturing communication preferences on your donors as part of your opt-out process. Often they are more frustrated, rather wanting to stop giving completely.  Check out our LemonTree Fundraising preference/opt-out capture page as an example.

Finally, conversations increase learning which leads to change. We each play a part in the future of the fundraising industry; it’s important that we continue to share our experiences and learnings so together we can create more sustainable giving practices in Australia. We look forward to continuing our conversations with Scott and the FIA and encourage each of you to tap into your passion for social good and contribute to the discussion. Comment below or reach out to Scott at or myself directly.