Primed Archives - LemonTree Fundraising

Have you moved to a new CRM and everything is not as it should be?

by Alison Feuerstein | Mar 9, 2022 | Sustainable Fundraising

As an Australian NFP, you’re likely well-aware of the need to manage your donors in a way that is cost-effective, and sustainable. A CRM system, but more so, the underlying strategy and cost-effective way of managing your assets, is often seen as the solution.

The success rate for a CRM migration is widely reported, and ranges from somewhere between 18% and 69%. Said otherwise, implementing CRM successfully is something between a fair bet and a strategic disaster. For better or for worse, over the last few years, a trend of perpetual CRM migration has emerged in the Australian NFP industry, with our numbers suggesting that at any time, up to 1 in 3 charities are planning or executing a CRM re-platform project.

Does this sound like you? Leave a comment below and let us know how you’re feeling about this!

With CRM vendor’s promoting promising results, this seems like a great idea. However, what is often neglected before, during, and after the migration is the integrity of your data. A CRM is only as good as the data that sits behind it and if your data is not in good shape (poor structure, duplication, incorrect contact details), it will result in your CRM not performing to it’s potential. This is not good news for the recipients of your marketing campaigns – your donors – and is the last thing you need in the current climate is to annoy and potentially lose donors.

The solution?

Marketsoft – the engine which powers LemonTree – has 34 years of experience helping both commercial and charity sectors ensure their data is of the highest quality before, during, and after CRM implementations.
There are three components we consider:

CRM Migration – ensuring the donor information that lands in your new CRM is cleansed and structured for success.
CRM Management – maintaining your view of donor as well as connecting it to the systems which drive donor value.
CRM Execution – adopting a mindset of continual improvement in the way that CRM is acted upon.

Marketsoft, sits at the cross-section of marketing, digital, and IT, having worked alongside the likes of American Express, 3M, Adobe, NSW Government, and many more over the last 3 decades. Marketsoft have taken these learnings and helped charities such as Jewish House, Dementia Australia, and Royal Hospital for Women, solve strategic and organisational challenges; allowing them to leverage and improve their donor data.

If you’d like to build value for both your donors and your cause, Hamish Martin, can help you learn more about Marketsofts CRM solutions!

E: hamish.martin@marketsoft.com.au

Marketsoft is a proud member of:

Learn more – www.marketsoft.com.au

Good News for Charity Mail

by Joel Nicholson | Mar 1, 2022 | Sustainable Fundraising

FIA has worked collaboratively with Australia Post over many years, advocating for the needs of the charitable fundraising sector and have been successful in helping to achieve temporary rebates for qualified Charity Mail campaigns to support fundraising organisations. The rebates were provided to assist charities with their fundraising, lowering costs and encouraging them to undertake additional mailing activity to help supplement income from fundraising activities which have been impacted by COVID-19.

Recognising the financial challenges charities are still facing, Australia Post will provide a postage rebate of 10% on any incremental Charity Mail activity undertaken from 1 April to 30 June 2022 compared to the same period in 2021. The 10% rebate applies to the incremental Charity Mail volume achieved from 1 April to 30 June 2022 compared to the same period in 2021, adjusted for:

any Charity Mail volume shortfall that occurs in the following quarter ie, 1 July to 30 September 2022 compared to 2021 and any applicable credit claims in those periods.

The rebate is only available where Charity Mail volumes have been lodged on the charity’s own charge account both last year and this year.

Charities wanting to be considered for this initiative need to apply by 31 May 2022 by sending an application to charitymailchanges@auspost.com.au

On behalf of the entire sector, FIA appreciates the ongoing support of Australia Post.

Original source – https://fia.org.au/good-news-for-charity-mail/

Good news indeed and well done to FIA for their continued discussions with Australia Post.

It may be a small saving, however every 10% counts. Most fundraisers would experience when preparing forecasts and ROI calculations for direct mail, particularly for acquisition, the numbers and business case can be challenging, so these incremental cost savings are all important.

We are seeing that diversification of fundraising channels and activities is a common strategy across many charities, so again when comparing ROI across the channels and activities, every 10% counts to keep as many of these open as a viable opportunity.

Primed wins FIA award for ‘Most Innovative Campaign’

by Alison Feuerstein | Mar 2, 2021 | awards, donor engagement, donor-centric, Donor-centricity, Maximizing Investment Potential, Sustainable Fundraising

The LemonTree team is beyond excited to announce, that our end-to-end engagement solution, Primed, is the winner of the ‘Most Innovative Campaign’ award, at the recent Fundraising Institute Australia (FIA) Awards for Excellence in Fundraising.

Together with our Primed partners, Conversr, More Impact, and Cornucopia Fundraising, we have collaborated our unique services and created a multi-stage engagement solution, designed to assist fundraisers in finding the huge untapped potential sitting on their databases.

How Primed helped Bush Heritage Australia connect meaningfully with their donors

We worked closely with Bush Heritage Australia, an independent not-for-profit that buys and manages land, and also partners with Aboriginal people, to conserve our magnificent landscapes and irreplaceable native species forever, to identify where they could potentially grow their existing regular giving base.

Bush Heritage Australia wanted to actively engage with people in a way that went deeper than just getting their details, then making a phone call and expecting people to commit to their cause.

Step 1: The LemonTree team, started by auditing and consolidating a wide range of dormant donors and leads that most charities have typically given up on. Then through best practice hygiene techniques and leveraging LemonTree’s large collaborative insights universe, we were able to identify the most contactable donors. Finally, with machine learning, our unique collaborative propensity models identified the most likely donors to be regular givers to Bush Heritage Australia.

Step 2: This is where More Impact and Conversr stepped in, to design the customised multi-channel engagement journey, informed by behavioural economics.

Step 3: From here, 24,000 people were put through a three-step engagement journey using Conversr’s SMS and email platforms. The idea was to educate people around Bush Heritage Australia’s purpose, give them a gift (which was a downloadable calendar full of beautiful images of wildlife and bush landscapes) and finally, ask them for their opinion on what Bush Heritage Australia does and why, through a short survey.

It’s been really beneficial for our organisation so far in terms of the number of regular givers that we’ve generated and the outcomes, but also the fact that we’ve engaged so many people in such a positive way and that helps to make sure they keep on giving.

Matt Small

Regular Giving Manager, Bush Heritage Australia

At LemonTree, we believe the most powerful relationships are founded on human connection. One person, engaging with another, over time. Something so simple, but it can translate into loyalty that lasts a lifetime.

Bush Heritage Australia Case Study

Primed nominated for FIA Awards for Excellence in Fundraising!

by Alison Feuerstein | Dec 16, 2020 | donor-centric, Sustainable Fundraising

The LemonTree team is beyond excited to announce, that our end-to-end engagement solution, Primed, has been nominated for ‘most innovative campaign’ in the FIA Awards for Excellence in Fundraising!

We have worked closely this year with our Primed partners Conversr, More Impact, Cornucopia Fundraising, and Australian charity, Bush Heritage to improve the donor experience and unlock the opportunity to do things a little bit differently, more efficiently, and smarter.

We are truly humbled by the nomination and wish to congratulate our LemonTree members for their category nominations:

– MACA Cancer 200 – Ride for Research

– Royal Flying Doctor Service Victoria – Support Crew

– The Smith Family Digital Birthday Packs

– For their partnership: The Smith Family & Officeworks – Back to School Appeal Partnership

– YOTS Loyal Donor Program

– The May 50K

– With age comes…Innovation! The MS Readathon steps up to 2020

– Dance for Sick Kids

– The Red Zone Crisis Tax Appeal

– 7 Bridges Walk

”Primed sits at a really interesting crossroad between the supporter journey and the technology available. If you mix those two things – as Primed does – you can really improve the experience for the donor and really engage people who you thought were in the ‘too-hard’ bucket. It’s an opportunity to do things a little bit differently, more efficiently and smarter.”

Matt Small, Regular Giving Manager