LemonTree hosts FIA networking evening

LemonTree hosts FIA networking evening

by | Apr 16, 2021 | awards, Behind the scenes, Sustainable Fundraising

LemonTree hosted the first Fundraising Institute Australia (FIA) networking event for 2021, on our panoramic rooftop, on the evening of 14 April. It was wonderful to catch up and network after the recent COVID-19 restrictions, as well as have the opportunity to meet so many new NFP crusaders!

We were also thrilled to have the opportunity to share more about our award-winning solution Primed; recent winner of the FIA Awards for Excellence in Fundraising – Most Innovative Campaign. This year, the awards program featured 13 categories and 173 entries judged by 44 senior fundraisers working for a range of fundraising organisations.

Primed is our end-to-end engagement solution that can be constantly optimised and is based on understanding your supporters and their emotional connection with your cause.

Ft. Matt Small, Regular Giving Manager at Bush Heritage Australia

Thank you to those who joined us on the evening and a special thank you to our Primed partners and co-sponsors of the evening More Strategic, Conversr, and Cornucopia Fundraising.

Thank you to our partner FIA for extending the invitation to host this event:

Primed wins FIA award for ‘Most Innovative Campaign’

Primed wins FIA award for ‘Most Innovative Campaign’

by | Mar 2, 2021 | awards, donor engagement, donor-centric, Donor-centricity, Maximizing Investment Potential, Sustainable Fundraising

The LemonTree team is beyond excited to announce, that our end-to-end engagement solution, Primed, is the winner of the ‘Most Innovative Campaign’ award, at the recent Fundraising Institute Australia (FIA) Awards for Excellence in Fundraising. 

Together with our Primed partners, Conversr, More Impact, and Cornucopia Fundraising, we have collaborated our unique services and created a multi-stage engagement solution, designed to assist fundraisers in finding the huge untapped potential sitting on their databases.

 

How Primed helped Bush Heritage Australia connect meaningfully with their donors 

We worked closely with Bush Heritage Australia, an independent not-for-profit that buys and manages land, and also partners with Aboriginal people, to conserve our magnificent landscapes and irreplaceable native species forever, to identify where they could potentially grow their existing regular giving base.

Bush Heritage Australia wanted to actively engage with people in a way that went deeper than just getting their details, then making a phone call and expecting people to commit to their cause.

Step 1: The LemonTree team, started by auditing and consolidating a wide range of dormant donors and leads that most charities have typically given up on. Then through best practice hygiene techniques and leveraging LemonTree’s large collaborative insights universe, we were able to identify the most contactable donors. Finally, with machine learning, our unique collaborative propensity models identified the most likely donors to be regular givers to Bush Heritage Australia.

Step 2: This is where More Impact and Conversr stepped in, to design the customised multi-channel engagement journey, informed by behavioural economics.

Step 3: From here, 24,000 people were put through a three-step engagement journey using Conversr’s SMS and email platforms. The idea was to educate people around Bush Heritage Australia’s purpose, give them a gift (which was a downloadable calendar full of beautiful images of wildlife and bush landscapes) and finally, ask them for their opinion on what Bush Heritage Australia does and why, through a short survey.

It’s been really beneficial for our organisation so far in terms of the number of regular givers that we’ve generated and the outcomes, but also the fact that we’ve engaged so many people in such a positive way and that helps to make sure they keep on giving.

Matt Small

Regular Giving Manager, Bush Heritage Australia

At LemonTree, we believe the most powerful relationships are founded on human connection. One person, engaging with another, over time. Something so simple, but it can translate into loyalty that lasts a lifetime.

Bush Heritage Australia Case Study